A few years ago, I attended a Constant Contact Boot Camp. It was a beneficial first step to understanding how Constant Contact can help create effective e-mail marketing and other online marketing campaigns to meet your business goals.
Not only did the Boot Camp provide step-by-step training on how to use the Constant Contact interface, it also supplied useful data, tips and inspiration to help the company begin leveraging this powerful tool.
What conclusions can you draw to help ensure your e-mail so it is received, read and reacted upon by your audience?
- 223 people are responsible for 80% of SPAM e-mail, don’t make it 224.
- 92.8 % of e-mails sent via Constant Contact make it to the inbox – they aren’t stopped by filters.
- 92% of people who open e-mail click on video.
- 15 seconds is all the video time you have to grab attention before the viewer moves on.
- 92% of the viewers who like your video will watch it 2 minutes and 30 seconds.
- 83% of people click on images, so make sure your images link to something useful.
- 80% of your e-mail should engage
- Ask your audience questions
- Tell your audience something interesting
- Teach your audience something
- Create a fun experience for your audience
- Inspire your audience to share your e-mail
- 20% of your e-mail should promote
- Offer discounts and coupons
- Introduce new products and services
- Promote events and functions
- Identify donation options
- Share membership and volunteer opportunities
- Constant Contact will get your e-mail to the inbox instead of the SPAM folder, but it is your job from there.
- Make the message more about engaging your audience and less about promoting your product.
- Offer relevant links including “clickable” images to nudge your audience to the next step.
- Videos draw interest, but you better grab audiences attention in the first few seconds or you will lose them. (Don’t worry about a lengthy video because most people won’t watch after two minutes – even if they like it.)